Home  >  Same Author Name Articles
【With the same author name:【Sun Guohui】 Found 1 articles】     /Page   Order by:   Asce   Desc   
Select all:    Export Citations as: For   
  MARKETING  |  F270
“Social Climbing” or “Self-inflicted Hardship”? A Research on the Impact of Co-branding on the Evaluation of New Products by Weak Brands
Liu Pei, Sun Guohui, Tao Ketao, et al
First published at: Nov 20, 2025
View: HTML | PDF | Download PDF(981.2 KB) | ESI
doi:10.16538/j.cnki.fem.20250720.301
Foreign Economics & Management, Vol. 47, Issue 11, pp. 137 - 152
Journals  |   Articles  |   Submission  |   Subscribe  |   Contact us
Copyright 2026 © Department of Academic Journals, SUFE    No. 321 Guoding Rd, Shanghai, China    P.O: 200433    
.xUFlqI6L3oH